What to Wear for Family Portraits
Simple Styling Tips for Timeless Photos
Choosing outfits for a family portrait session doesn’t have to be stressful. With a little planning and a cohesive approach, you can create images that feel natural, relaxed, and beautifully timeless—without everyone matching head
to toe.
Here are my top styling tips to help your family look and feel their best.
Coordinate, Don’t Match
Rather than dressing everyone in the same outfit, think in terms of coordination. Matching white t-shirts and denim often look flat and dated in photos. Instead, aim for outfits that work well together by mixing solid colours, subtle patterns, and layers. This creates visual interest while allowing each family member’s personality to shine.
Start With One Key Piece
One of the easiest ways to style your family is to begin with a single outfit—often Mum’s dress works beautifully as a starting point. For example, if Mum is wearing a flowing floral dress, pull a few colours from that pattern and dress the rest of the family in complementary tones. This approach keeps everything cohesive without looking overly styled.
Choose Soft, Neutral Tones
Neutral and muted colours photograph beautifully and help keep the focus on faces and connection. Think:
- Cream, ivory, and oatmeal
- Soft greys and charcoal
- Muted blues
- Earthy greens and warm browns
Neutrals don’t have to feel boring—they create a timeless base and allow texture and layering to really shine.
Embrace Texture
Texture adds depth and richness to photos, especially when working with a neutral palette. It helps outfits feel layered and intentional rather than flat.
Great textured options include:
- Knits and ribbed fabrics
- Linen and cotton
- Denim
- Lace or crochet details
- Wool, corduroy, or soft woven layers
Mixing textures—like a chunky knit with denim or a soft dress paired with a structured jacket—adds interest without needing bold colours or busy patterns.
Use Contrast for Balance
Contrast helps separate people visually and keeps images from blending together. This doesn’t mean high contrast or bold colours—subtle differences work best.
Easy ways to create contrast:
- Mix light and darker tones within the same palette
- Pair structured pieces with soft, flowing fabrics
- Balance fitted outfits with relaxed silhouettes
- Combine matte fabrics with textured layers
Avoid dressing everyone in the exact same shade from head to toe. Small variations in tone help each person stand out while still looking cohesive.
Be Mindful With Patterns, Logos, and Colours
Patterns can be beautiful when used thoughtfully. Florals, gentle plaids, or subtle prints photograph well when balanced with solid colours.
Avoid:
- Pinstripes or very fine patterns (they can create a moiré effect on camera)
- Large logos, slogans, or graphics, which can be distracting and date your photos
Bright reds can also be tricky, as they tend to dominate images and reflect colour onto skin tones. If you love red, opt for deeper or muted shades and use them sparingly.
Prioritise Comfort
Comfort is key—especially with children. Choose clothing that allows you to move, sit, cuddle, and walk easily.
When everyone feels comfortable and confident, it shows in the photos.
Layers Over Outfit Changes
Rather than planning multiple outfit changes, bring a few easy layers like jackets, cardigans, vests, or scarves. Layers add texture and depth and can be easily added or removed to create variety without interrupting the flow of the session.
Mind the Small Details
Before your session, take a moment to check pockets. Cell phones, keys, and bulky wallets can create awkward bulges and distract in photos. Empty pockets help clothing sit more naturally and photograph more cleanly.
Avoid Stark White and All Black
Stark white and solid black can be challenging on camera.
- Bright white can reflect light and lose detail
- All black can appear heavy and hide texture
Instead, choose soft whites like cream or ivory, and charcoal or deep grey instead of true black.
Keep It Timeless
Classic pieces, soft fabrics, and thoughtful styling will always outlast trends. Linen shirts, knits, denim, and flowing dresses photograph beautifully year after year.
Most importantly, remember that your connection as a family is what truly matters—your outfits should support that, not steal the spotlight.
“WHAT TO AVOID”
For best results, try to avoid:
• Matching white t-shirts and denim
• Large logos, slogans, or graphics
• Pinstripes or very fine patterns
• Bright reds used heavily
• Stark white or solid black outfits
• Bulky items in pockets (phones, keys, wallets)
• Uncomfortable or restrictive clothing
When in doubt, keep it simple, soft, and comfortable.
